Constructing a brand from scratch has always been my dream. HERE was my opportunity.
A start up company with a brilliant idea was in need of a brand. Their wish was to bring farming downtown in major cities, with the help of high tech hydroponics, aeroponics and aquaponics growing systems. The world is ready for a new category of greens. One that feels revolutionary and modern, but at the same time, non-techie, wholesome and fresh. HERE was the ideal name to help consumers immediately grasp just how local produce can be. The packaging highlights that it is “Harvested HERE”' with a space designated to stamp each bag with the exact date and even time of harvest. The skyline window not only exposes the gorgeous greens but also communicates the surprising urban origins. Recycled papers, twine, corrugated cardboard and hand drawn line art and font give HERE a modern but down-to-earth feel.